Get found faster when consumers search for your service online with Search Engine Optimization (SEO) Website Content.

If you simply cut and paste your current business information onto your website you are missing out on the opportunity to maximize your online presence using key search terms. SEO written website copy tailors your message to incorporate key search terms so search engines, like Google, will rank your site higher based on your business authenticity (not purchased placement). Plus, it lets your potential clients know you’re legitimate.

When you use SEO for your webpages, blogs and even social media posts you generate a strong online reputation based on your original content; this is called organic SEO.

Your website copy should also be benefit driven a.k.a What’s In It For Me (WIIFM). WIIFM content helps your potential clients understand how you can help them solve their problems. And, it prompts them to initiate contact because they know what service you can offer without having to navigate your site on their own.

Communicate your services using clear language and an obvious call to action to avoid consumers making assumptions about who you are and decide what they’re supposed to do next.